Ssssshhhhhhh we are going to talk landing pages, email lists and freebies...
🏗️ LANDING PAGES
I can:
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Explain what makes a landing page convert (positioning, clarity, trust, urgency).
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Build full landing page copy + structure — headlines, hooks, body, CTAs, proof, flow.
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Help you connect the page to your funnel (what comes before and after).
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Teach behavioral marketing principles (why people scroll, stop, and buy).
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Review or rewrite existing pages for clarity and conversion.
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Create variants for A/B testing with different angles or tones.
💌 EMAIL SEQUENCES
I can:
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Build welcome, launch, nurture, sales, or re-engagement sequences.
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Teach the mechanics: subject line curiosity, pacing, storytelling, CTA psychology.
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Write drafts that sound like you — not a template bot.
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Help plan timing + tone of each email (when and how to send).
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Explain why each email matters in the buyer journey.
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Build segmented versions for different audiences or offers.
📰 NEWSLETTERS
I can:
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Help you design your newsletter’s purpose + format (story, lesson, promo, mix).
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Write witty, strategic, human newsletters that build authority and connection.
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Teach hook and story flow (so people actually read, not skim).
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Create content calendars with ideas that fit your brand + schedule.
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Refine subject lines, CTAs, and tone for engagement and clicks.
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Build systems for consistency and creativity (so you never “ghost” your list).
🎁 FREEBIES + LEAD MAGNETS
I can:
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Brainstorm what freebie best attracts your ideal audience (PDF, quiz, checklist, challenge, etc.).
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Outline or write the freebie content itself.
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Connect it to your email sequence and landing page for seamless funnel flow.
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Teach you how to position it as irresistible (not another boring download).
🧠 STRATEGY & COACHING
I can:
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Clarify your brand voice and message (what you say and how you say it).
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Map your content funnel from awareness → nurture → conversion.
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Explain conversion psychology — why people say yes or scroll past.
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Help you track results, test, and iterate like a pro marketer.
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Review your assets and give direct, funny, actionable feedback — no fluff.
⚙️ TECH & STRUCTURE SUPPORT
I can:
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Help you plan out email automations in your platform (ConvertKit, Flodesk, etc.).
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Create copy-ready templates to paste into your tools.
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Help with opt-in form microcopy (yes, the tiny lines that boost conversions).
This class is to be paired with the Viral Lab class.
AI tool will be demonstrated in class and you will have access to it for 6 months.
Class is Friday at 3p